A guided workbook
Six stairs down to the real one. About an hour, and one honest pass through your own biggest challenge.
Get the workbook for $27Start here
Read these. See how many land.
If a few of those felt like you, here is the part nobody tells you. Every one of them is a symptom. Not one of them is the real problem.
Why your first answer is wrong
It is called the Disruptor War Room. A business owner brings their single biggest challenge, and the whole room goes to work on it. Here is what happens almost every time.
Five people. Five wrong names. One pattern. Every one was pointing at a symptom. Your first answer is the symptom too. The Six Stairs is how you get underneath it.
The method
It is the method I run live, in your hands. One problem. Six stairs down. At the bottom is the real thing, the one you could not see from the top. You write your way down by hand. About an hour. Nobody grades it but you.
What you walk
Write the problem the way you would gripe about it to a friend. Then cross it out. That is the symptom, not the problem.
Two clean choices at a time, until the tangled mess becomes one clear thing you can actually hold.
Find the thing you have been treating as a fact that is really just a story you decided to believe.
One word in how you say it is doing the damage. Catch it. Replace it with the truth it was hiding.
Stop asking how. Start asking who. The answer to a how is almost always a who.
The bottom stair. It was never the business. It was something you believed about yourself.
Plus the reveal that shows you why your first answer was wrong, guided prompts on every stair, and space to write your real problem in one sentence.
Why trust this
I did not make the Six Stairs up at a desk. It is the method I run live, on stage, with owners in the hot seat, in a room called the Disruptor War Room.
The five people above are real. Real businesses, real challenges, real reframes that happened in that room. What they named was never what was really going on.
I am Daryle L. Johnson, founder and CEO of Ideation to Valuation. I build the container. You do the transformation. This workbook hands you the container.
The workbook
Think about what staying on the symptom already costs. The marketing spend that is not converting. The months you have been stuck on the wrong thing. The funding you keep chasing to fix a problem that was never really about money.
The live room and the one-to-one cost more, and they are there when you want them. This is the workbook version. The same six stairs, in your hands, tonight.
The Six Stairs Workbook
One payment. Yours the moment you buy.
Take the hour. Go down all six stairs on your real challenge. If you get to the bottom and have not found a truer problem than the one you started with, tell me and I will give you your money back. The risk is mine, not yours.
Before you ask
No. Most workbooks help you plan around the problem you named. This one proves the problem you named is wrong, then walks you to the real one. That is the whole point.
Bring the one that, if it went away, would change things for you. Big or small, it almost always has a truer problem sitting under it. The stairs work the same either way.
About an hour for one honest pass. Then it is yours to run again any time you get stuck, for free, forever.
Nothing changes if you keep pointing at the thing that hurts. It changes the minute you find what is causing it. That is one hour and one honest pass away.
P.S. The problem you would name right now, off the top of your head, is almost certainly the symptom. The Six Stairs is one hour to the real one. And if it does not get you there, it is free. Get the workbook for $27.